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A New Kind of Conference for a New Kind of Author
O’Reilly Media and Publishers Weekly will hold the first Author {R}evolution Day February 12 at the Marriott Marquis in New York City. Below is a discussion with co-chair Kristen McLean on what attendees can expect at the day-long event.
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‘Going Clear,’ ‘My Beloved Country’ Join The Leaders
Without a blockbuster release in January, the most-discussed books in social media circles last month remained the same as in December, although there was some shifting of the order, with Fifty Shades of Grey taking over the #1 spot from The Hobbit, according to CoverCake’s analysis of books trending on social media.
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‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back
J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie.
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Bloomsbury Targeting Digital Readers In New Global Campaign
Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices.
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New Adult: Needless Marketing-Speak Or Valued Subgenre?
With publishers worried about losing avid YA readers who are “aging out” of the genre, and eager to capture adult readers who have been “reading down,” a new subgenre has been born: new adult.
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‘The Hobbit’ Tops in Social Media
The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms.
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AALBC.com Set to Mark 15 Years Online
Since Troy Johnson started the African American Literature Book Club (aalbc.com) in 1998, much has changed in African-American publishing and the way books are promoted and sold. Johnson launched aalbc.com, a popular online literary portal serving black interest books and authors, as an experiment.
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HarperCollins Canada Tests Geo-Targeted Marketing
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location.
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Authors Guild Teams With Indies for Booktalk Nation
Through a partnership with independent bookstores, the Authors Guild has created a program called Booktalk Nation, which will feature phone talks with various authors.
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Jill McCorkle: Greetings from Pine Haven
The postcards started coming last month. “Stanley,” “Marge,” and “Toby” wrote to booksellers from “Pine Haven” to draw attention to Jill McCorkle’s first novel in 17 years, Life After Life, coming from Algonquin in March.
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CoverCake's Top 10 Books in Social Media, October 2012
Rankings of books being discussed in social media, as calculated by CoverCake.
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Interest Builds in 'The White House Boys'
A report by NPR about the history of abuse at Florida’s Dozier School For Boys that referenced Roger Dean Kiser’s The White House Boys: An American Tragedy has given a spark to sales of the three-year-old title.
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Shindig Offers Authors Interactive Video Conferencing
Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online.
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'Find Waldo Local' to Return in 2013
Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer.
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Printing in Hong Kong 2012: Projects Showcase
The numerous awe-inspiring projects adorning the production floors of Hong Kong and mainland China print suppliers always get PW itching to feature these unbelievable objects that pass for books. However, nondisclosure agreements and confidentiality clauses often play havoc with this wish. But persistence does pay off. So here are several randomly chosen outstanding projects—approved by the respective publishers for this publication—that best exemplify the suppliers’ production capabilities and innovativeness.
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Brain Quest Celebrates 20 Years of Challenging Kids
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels.
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Funding Restored for Canadian Literary Non-Profit
The Literary Press Group of Canada, which provides sales and marketing for 47 small publishers, was relieved to hear Thursday that a government funding cut that would have shut down its sales force has been overturned.
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Digital Galleys May Be Expanding Publishers’ Reach, but ARCs Remain Essential
When NetGalley launched in 2008, many in the industry assumed digital galleys would eventually eliminate print ones.Four years later, digital galleys have proven that they are less of an alternative to the traditional advanced reading copy than an added element to a multitiered marketing and publicity push.
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'Los Angeles Review of Books' To Launch New, Enhanced Web site
To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles.
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