Thomas Nelson, part of the HarperCollins Christian Publishing family, has unveiled its new Emanate Books imprint, which, in line with the charismatic movement in the Christian church, will publish books that highlight the work of the Holy Spirit, spiritual gifts, and miracles in everyday life.

Joel Kneedler, formerly associate publisher at W Publishing, will head up the new Nashville-based imprint as publisher.

Emanate's inaugural list includes reissues of seminal Charismatic works such as The Azusa Street Mission and Revival by Cecil M. Robeck, publishing on July 25, as well as books by new authors such as Hope for Your Marriage by Lakewood Church pastors Clayton and Ashlee Hurst, releasing in January 2018. The imprint plans to do 12 titles within its first year, and hopes to double its output per year by 2019.

“With this new imprint, we are committed to serving the charismatic market with more titles—we saw an opportunity to publish books in that direction,” said Kneedler. “These are books for people who are passionate about a relationship with Jesus Christ, that believe in the veracity of the Bible, and who believe in the work of the Holy Spirit.”

Kneedler also addressed the negative stereotypes that are sometimes associated with the Charismatic movement. “All denominations have had their low points, and some people think of Charismatics as snake-oil salesmen on television, but we are bringing new voices to the movement and aim to help people grow in their relationship with God.”

Cody Van Ryn, marketing manager for Emanate Books, said that the imprint will offer a podcast featuring authors and Charismatic leaders as well as Facebook videos in an effort to find new readers and sell books. Further, it will grow its social media reach and have a presence at Charismatic events such as T.D. Jakes’ MegaFest.

“We want to create a destination and a community for this part of the church that has been marginalized, offering fresh voices that can move it into the 21st century,” said Van Ryn.