Books by David Brain and Complete Book Reviews

Martin Thomas, Author, David Brain, Author . A&C Black $24.95 (208p) ISBN 978-1-4081-0595-5
Marketing consultants Thomas and Brain offer a well-meaning if woefully dated paean to the power of the consumer. In the brave new world of blogging, YouTube and Consumerist.com, business leaders must harness the energy, ideas and enthusiasm of...
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