Harry Beckwith, Author . Warner Business $21.95 (304p) ISBN 978-0-446-52755-2
The author of Selling the Invisible
tries to top that book's bestselling success with this breezy collection of one- to two-page friendly lecturettes on how to keep your business profitable. He might just do so, as it's difficult to imagine
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Harry Beckwith, Grand Central/Business Plus, $24.99 (336p) ISBN 978-0-446-56414-4
A rumination on the psychology behind our responses to advertisements from marketing expert Beckwith. With our susceptibility determined by our childhoods and culture, much of our response is unconscious. We consistently respond positively to any...
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Harry Beckwith, Author Warner Books $22.95 (272p) ISBN 978-0-446-52094-2
It's unfortunate that the author, founder of Minneapolis's Beckwith Advertising and Marketing, and his editor didn't spend more time on this book, intended to help service businesses sell their products. They could have eliminated the endless...
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Harry Beckwith, Author, Christine Clifford Beckwith, Author . Warner Business $23.99 (336p) ISBN 978-0-446-57821-9
It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths (Selling the Invisible
) in this refreshing career primer. Unlike many similar books, this is not an autobiography masquerading as wisdom....
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