Books by Jay Heinrichs and Complete Book Reviews

Jay Heinrichs, Author . Three Rivers $13.95 (316p) ISBN 978-0-307-34144-0
Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and...
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Jay Heinrichs. Crown, $29 (288p) ISBN 978-0-593-73527-5
Heinrichs (Thank You for Arguing), publisher of the Aristotle’s Guide to Soul Bending newsletter, explains in this edifying primer how readers can turn the power of persuasion inward. According to the author, while persuasion from others can be...
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