Books by Laura Ries and Complete Book Reviews

THE ORIGIN OF BRANDS: Discover the Natural Laws of Product Innovation & Business Survival
THE ORIGIN OF BRANDS: Discover the Natural Laws of Product Innovation & Business Survival
Al Ries, Author, Laura Ries, Author . Harper Business $24.95 (308p) ISBN 978-0-06-057014-9
This father-daughter marketing team, authors of The 22 Immutable Laws of Marketing , believes that evolution is a useful analogy for marketers. Throughout the book, readers are encouraged to think of Darwin's tree of life. For example, the...
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye—and What to Do About It
Al Ries, Author, Laura Ries, Author . Collins $26.99 (272p) ISBN 978-0-06-166919-4
Father and daughter marketing experts and bestselling authors of The Fall of Advertising , the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. They demonstrate how the...
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THE FALL OF ADVERTISING & THE RISE OF PR
THE FALL OF ADVERTISING & THE RISE OF PR
Al Ries, Author, Laura Ries, Author, Laura Ries, Joint Author . Harper Business $24.95 (320p) ISBN 978-0-06-008198-0
Marketing strategists Ries and Ries spend all 320 pages of their latest book arguing one point: skillful public relations is what sells, not advertising. Case in point: the failure of Pets.com's sock puppet ads. However, in a chapter devoted to...
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