Books by Michael Oriard and Complete Book Reviews

Michael Oriard, Author . Univ. of North Carolina $29.95 (326p) ISBN 978-0-8078-3142-7
The National Football League is more than a collection of well-sculpted athletes; it is a business colossus that has mastered marketing and features media- savvy players, and owners who have taken full advantage of corporate sponsorship. Oriard, a...
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Michael Oriard, Author, Alan Trachtenberg, Foreword by University of North Carolina Press $39.95 (319p) ISBN 978-0-8078-2083-4
A former player in the National Football League and now a professor of English at Oregon State, Oriard advances the thesis that football is a cultural text, complete with metaphoric content and social context, read differently by people whose...
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