Last month PW reported the upcoming debut of Ripple, a Web-based platform that will allow loved ones to record personalized audio versions of children’s books and send them to the children in their lives. The site is set to debut this fall, but the company was still working on contracts with content partners, recordings of whose books would be sold through the site.
Ripple has just announced that children’s-only publisher Charlesbridge is its first content partner. Meg Bencivenni, school and library sales associate at Charlesbridge, called Ripple “an innovative idea” and noted that research has shown that being read aloud to supports kids’ later school success. “Ripple’s option of having a loved one’s familiar voice read aloud is an engaging way of capturing young readers’ attention,” she said.
Ripple’s author/publisher representative Mariah York says more partners will be announced soon.
