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Scholastic, Ruckus Media Form New Digital/Print Imprint
Children's digital developer Ruckus Media is joining with Scholastic to create the Scholastic Ruckus imprint, a joint venture that will publish a wide range of children's and teen content across all platforms.
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Small Potatoes for Penguin
Penguin USA has acquired the license for Little Airplane Productions' Small Potatoes, a preschool-targeted series of animated musical shorts.
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Books of Wonder to (Temporarily) Change Name
On September 13 the New York City children's bookstore, Books of Wonder, is changing its name to Books of Wonderstruck in celebration of Brian Selznick's new book, Wonderstruck, published by Scholastic Press.
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Children's Store to Open in Katonah, N.Y.
Borders's loss is proving to be indies' gain. With the closing of a Borders in Mt. Kisco, Jennifer Cook, owner of NoKa Joe's in Katonah, N.Y., has decided to take the plunge and turn the second floor into a children's specialty bookstore.
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Calling It Quilts at DDG
A challenge for quilters across the state of Maine to create an art quilt based on a favorite children’s book has provided a unique display for Devaney Doak & Garrett Booksellers in Farmington, which is showcasing the resulting “Inspiration Transformation” quilt show this month before it tours to the Saco and Portland Public Libraries.
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Albert Whitman Takes on Teens with New Imprint
With last month's launch of Albert Whitman Teen, the Chicagoland children's publisher has expanded its offerings to include young-adult books. “The demographic trend made it a smart move for us," said v-p of publishing Josalyn Moran.
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On My Nightstand: Lisa Von Drasek's Nighttime Reading
What's on my nightstand? I don't actually have a nightstand, but I do have a stack of books on my side of the headboard, as well as a leaning tower of books from the floor up. How does a title end up on the pile?
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Two Leveled Reader Programs Debut This Fall
This fall, two new leveled reader lines join their ranks: Little, Brown’s Passport to Reading and I Like to Read Books from Holiday House.
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This Week in Children's Apps: August 18, 2011
This week in children's apps features two legendary children's books becoming interactive e-books: Robert McConnell narrates his own book in Norbert Nipken, which also features art by a Pixar veteran. Dr. Seuss's classic There's a Wocket in My Pocket! teaches children about unknown creatures that have names that rhyme with objects.
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The Magic of Pottermore
For more than a decade, J.K. Rowling added magic to the lives of countless children and adults; now she's drawing Muggles even deeper into Harry Potter’s world via Pottermore.com, which was unveiled in beta form on Monday.
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Disney Donates $500K and Eight Million Books to First Book
Disney will donate $500,000 and eight million books to First Book, a national nonprofit organization that provides new books to children in need.
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CPSIA Amendment Excluding Ordinary Children's Books Signed into Law
On Friday, President Obama signed into law an amendment to the Consumer Product Safety Improvement Act of 2008 that excludes "ordinary" children's books from the law’s third-party testing and certification provisions, and promises to make testing less burdensome for novelty and book-plus publishers.
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Points of Sale: August 11
This column grew from first-hand experience that many of the best bookselling ideas come from other booksellers. Each tip offers an inventive way to solve problems that you may not have even been aware of in your store: like making it easier for older teens and twenty-somethings to find books.
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SCBWI Conference Celebrates 40th Anniversary with Record Turnout
A surprise guest appearance by Judy Blume at the Society of Children's Book Writers and Illustrators annual summer conference in Los Angeles made the 40th anniversary of the organization even more meaningful to the record-breaking number of attendees.
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Penguin Portfolio Spotlights Picture Books
Against a cacophony of voices that have declared the picture book dead, Jed Bennett, associate director of preschool and young readers marketing for the Penguin Young Readers Group, begs to differ.
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Chips + Books = Adventure
Chooseco, the Vermont company that publishes the Choose Your Own Adventure series for children, is partnering with Frito-Lay on a high-tech back-to-school promotion meant to stimulate brains as well as taste buds.
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Bookseller Turns Publisher for 'Baby Unplugged' Line
Concerned about children's brain development in an increasingly digitized society, pediatrician John Hutton, owner of Blue Manatee Children's Bookstore in Cincinnati, Ohio, decided to do something about it: this spring he launched Blue Manatee Press, a children's book imprint, out of his bookstore.
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F+W Sued for Holiday Parody
Parody may be the highest form of flattery, but that’s not the way CCA and B, LLC, publishers of the holiday staple Elf on the Shelf, see it. In late June the company filed a 19-count lawsuit in U.S. District Court against Adams Media, parent company F+W Media, for its humor book for parents, Elf Off the Shelf.
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Bookstore Hires Help for Overtaxed Teachers
Aiken’s Booklovers Bookstore has hired a former school librarian for their new school liaison position, just in time to help teachers prepare for South Carolina’s new reading time requirement.



