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The Magic of Pottermore
For more than a decade, J.K. Rowling added magic to the lives of countless children and adults; now she's drawing Muggles even deeper into Harry Potter’s world via Pottermore.com, which was unveiled in beta form on Monday.
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Disney Donates $500K and Eight Million Books to First Book
Disney will donate $500,000 and eight million books to First Book, a national nonprofit organization that provides new books to children in need.
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CPSIA Amendment Excluding Ordinary Children's Books Signed into Law
On Friday, President Obama signed into law an amendment to the Consumer Product Safety Improvement Act of 2008 that excludes "ordinary" children's books from the law’s third-party testing and certification provisions, and promises to make testing less burdensome for novelty and book-plus publishers.
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Points of Sale: August 11
This column grew from first-hand experience that many of the best bookselling ideas come from other booksellers. Each tip offers an inventive way to solve problems that you may not have even been aware of in your store: like making it easier for older teens and twenty-somethings to find books.
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SCBWI Conference Celebrates 40th Anniversary with Record Turnout
A surprise guest appearance by Judy Blume at the Society of Children's Book Writers and Illustrators annual summer conference in Los Angeles made the 40th anniversary of the organization even more meaningful to the record-breaking number of attendees.
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Penguin Portfolio Spotlights Picture Books
Against a cacophony of voices that have declared the picture book dead, Jed Bennett, associate director of preschool and young readers marketing for the Penguin Young Readers Group, begs to differ.
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Chips + Books = Adventure
Chooseco, the Vermont company that publishes the Choose Your Own Adventure series for children, is partnering with Frito-Lay on a high-tech back-to-school promotion meant to stimulate brains as well as taste buds.
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Bookseller Turns Publisher for 'Baby Unplugged' Line
Concerned about children's brain development in an increasingly digitized society, pediatrician John Hutton, owner of Blue Manatee Children's Bookstore in Cincinnati, Ohio, decided to do something about it: this spring he launched Blue Manatee Press, a children's book imprint, out of his bookstore.
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F+W Sued for Holiday Parody
Parody may be the highest form of flattery, but that’s not the way CCA and B, LLC, publishers of the holiday staple Elf on the Shelf, see it. In late June the company filed a 19-count lawsuit in U.S. District Court against Adams Media, parent company F+W Media, for its humor book for parents, Elf Off the Shelf.
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Bookstore Hires Help for Overtaxed Teachers
Aiken’s Booklovers Bookstore has hired a former school librarian for their new school liaison position, just in time to help teachers prepare for South Carolina’s new reading time requirement.
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This Week in Children's Apps: August 4, 2011
This week we feature the first in the line of Berenstain Bears apps: a story about the battle over bedtime between the adult bears and the children bears. Also featured: Giant Trouble, a graphic novel-style animation story set in Ireland.
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Author/Publisher Marianne Richmond on the Rise
It's been a year since Marianne Richmond, the Minneapolis-based self-published writer, artist, and founder of Marianne Richmond Studios, became Marianne Richmond, the author, published by Sourcebooks under its Jabberwocky imprint.
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Summer Camp for Bookish Kids
Chris Raschka, Gordon Korman, Adam Gidwitz, Matthew Cody, Jacqueline Woodson and Lauren Oliver are among the 15 authors who are entertaining--and challenging--kids attending Thalia Kids' Book Club Camp this summer.
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Harry Potter and the Muggle Quest for More
PW's Midwest correspondent and her daughter (both diehard Harry Potter fans) filed this report:
It was a scene straight out of a Harry Potter movie: lightning flashed, thunder boomed, and torrential rains poured down in the pre-dawn darkness outside our Minnesota home as I woke my 13-year-old daughter, Rachel, at 3 a.m. CST this past Tuesday morning. -

Children's Books Finally Receive Exemption from CPSIA Testing Requirements
On Monday, three years after the August 2008 enactment of the Consumer Product Safety Improvement Act , publishers of ink-on-paper books and other printed materials suddenly received news they’d been hoping for from the outset.
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This Week in Children's Apps: July 28, 2011
This week in children's apps features an adventure with a penguin family, as the parents raise the baby penguin until he is old enough to learn to swim; Roxie's Doors takes players on an interactive search with 3D lift the flap features and over 90 hidden objects; Five Little Monkeys with Nothing to Do is an interactive storybook following the monkeys' adventures in preparation for their grandmother's visit by cleaning and getting food ready.
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AudioGO Merges with Audio Bookshelf
AudioGO has announced a merger with independent audio publisher Audio Bookshelf. Under the deal, all Audio Bookshelf children’s and young adult titles will be recorded, packaged, and distributed by AudioGO — formerly BBCAudiobooks America – under the company’s AudioGO Children’s imprint.
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TouchyBooks Raises the Bar for Digital Children's Publishing
In less than one year, the TouchyBooks children's bookstore app has turned into a giant in the digital children’s publishing world, racking up over 700,000 downloads or a catalog of 70 titles, composed of both new and classic stories.
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Scholastic Offering Buyout Package
Scholastic is in the final days of offering a buyout package to all employees who have been with the publisher for at least 10 years regardless of age. The offer for all but book fair employees expired July 18; due to pre-scheduled meetings, fair staff has until next Thursday to decide on the package.
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Obituary: Michael Morris, Children's Publisher, Dies at 69
Michael Morris, the children’s book packager and founder of Victoria House Publishing and Joshua Morris Publishing, died Saturday, July 16, from complications due to cancer. He was 69.



