Late last year when Macmillan announced that it would cut some positions from its sales force in response to a changing marketplace, Alison Lazarus, president of the sales division, said that the publisher would also create new positions in children’s.

This week Macmillan’s children’s reorganization got underway with the hiring of Jennifer Gonzalez to the newly created position of v-p of children’s sales. She will be responsible for children’s sales for Macmillan Children’s Publishing Group and its distribution lines—Bloomsbury Children’s Books and Walker Books for Young Readers, Papercutz, and Kingfisher—into all channels, and will report directly to Lazarus. Most recently director of sales, mass merchants at Random House, Gonzalez held the position of director of sales, mass market and brand initiatives at Candlewick Press, and worked at Levy. She will start March 5.

At the same time Mark Von Bargen is being promoted from director of trade sales for children’s books to senior director. In his new position he will focus on retail and wholesale accounts in the U.S. and Canada, Scholastic Book Fairs, and the library and educational markets. Both Bargen and national account manager Jennifer Edwards, along with an additional account manager and assistant to be hired, will report to Gonzalez.

National account manager Vannessa Cronin, national accounts assistant Stacy Herman, and an additional national account manager to be hired, will report to Von Bargen.