Just short of five years after it relocated most of its New York City employees to nearby White Plains, N.Y., Disney Publishing Worldwide is again embarking on another move, transferring over 100 DPW employees to Glendale, Calif., where they will be with Disney Consumer Products and Disney Interactive and close to Disney headquarters in Burbank. Moving back to New York City will be most of the employees who work for the Disney Book Group. The company expects to complete the transfers by September 30 at which time the White Plains office will be closed.

Positions moving to Glendale include all upper management spots and the digital, content creation, global magazines and licensing units. Transfers are expected to start early this summer. In a statement, Disney said that rapid changes in media and technology make it imperative that “we look at our business holistically through the eyes of the consumer. This shift in focus requires a closer alignment and integration of Disney Publishing with the company’s incredible content and distribution platforms which are based in California.”

About 50 employees, including sales and marketing staffers, of Disney Publishing book imprints – Disney Editions, Disney-Hyperion, Disney-Jump at the Sun, and Disney Press – will move back to New York City, where a number of DPW editors had remained. DPW said it remains committed to its core book business and that the move to Glendale will make it easier to leverage its content throughout the Disney company.