The sixth edition of the China Shanghai International Children’s Book Fair, which concluded its run on November 11, hosted 367 exhibitors (of which 160 came from overseas), 33,796 visitors, and 237 events. We’ve gathered a selection of photos highlighting the busy three-day event. All photos by Teri Tan, unless otherwise stated.

The U.K. pavilion, which hosted 20 exhibitors, had a prime location in the professional zone.

The new edition of Aleksandra Mizielinska and Daniel Mizielinski’s Maps was officially launched on November 9 at CCBF. Beijing Dandelion Publishing House, which published the Chinese edition, has sold about a million copies of the previous edition.

An eye-catching display at Shenzhen Booking Imp & Exp Co., the Chinese supplier for Flying Start Books.

Hsin Yi Foundation, which is headquartered in Taipei, had a big presence at CCBF. The foundation established the Feng Zikai Chinese Children’s Picture Book Award, one of China’s most prestigious awards for the category, back in 2008.

Game-based and book-plus titles were a hit with children in the Public Zone.

Hans Christian Andersen Award winners Cao Wenxuan (l.) and Eiko Kadono shared their thoughts at the “Power of Stories in Moving Children” session hosted by Beijing Dandelion Publishing House. Photo: Beijing Dandelion Publishing House.

Caroline Muir, international sales director of Walker Books Group (U.K.), in the middle of a meeting with potential publishing partners. Two of the group’s picture books won the 2018 Chen Bochui Award in the Best International Picture Book category: Nicola Davies and Rebecca Cobb’s The Day War Came (Walker Books), and Mac Barnett and Jon Klassen’s The Wolf, the Duck, and the Mouse (Candlewick Press).

The last day of this year’s CCBF fell on November 11, which is known as Singles Day in China (the equivalent of Black Friday), when online shopping binges hit their annual peak. But long queues at booths in the Public Zone, including this Pop-up Elmer store, showcased the enduring love for book fairs, books (and character-based merchandise), and reading in the country.

Three kids, engrossed in their books, didn’t seem to mind the noisy crowd around them.

French author Serge Bloch launching and signing two new series, ZamZam and Zouk, at the booth of Beijing-based Everafter Books. Trustbridge Global Media, the parent company of Everafter, inked a joint venture deal with Bayard Group at the previous CCBF to publish bestselling authors such as Bloch, Hervé Tullet, and Xavier Deneux for the Chinese market.

Scholastic, one of the global houses with very strong branding in China, is a regular exhibitor at CCBF.

Foreign rights manager Claudia Protto was in Shanghai to represent Italian publisher White Star, which entered the Chinese market more than 15 years ago and has sold rights to nearly all of its titles into China.

Leo Paper Group, one of the biggest export printers for children’s books and print products in the world, had a booth façade showcasing its vast multi-complex printing facility located in southern China.

One local company specializing in Chinese-language learning materials showered its wooden “Tree of Knowledge” with flashcards.