Capstone, the Minneapolis-based children’s book publishing group, is launching a literacy campaign throughout the year called “Reading Is for Everyone,” both celebrating and advocating for literacy. The campaign calls for educators, parents, and everyone who is passionate about literacy to work together to ensure every child feels the power of reading and recognizes themselves as a reader.

“Reading is for everyone. There should be endless opportunities for children to access books that speak to their curiosity and experiences,” Capstone publisher Patricia Stockland said in a release. “Kids need to see themselves in stories to feel connected, and to grow, learn, and be inspired. We hope to enlighten, energize, learn, and spark conversation on all of the incredible things that can happen when we come together to advocate for reading for all.”

The Reading Is for Everyone website includes resources for educators and parents, including reading tips and articles, free downloadable posters and bookmarks, curated reading lists, a spotlight on authors and illustrators, book trailers, videos, and more.

As part of the campaign, Capstone will participate in what it is calling “Drop Everything and Read Hour” on World Read Aloud Day, February 1, from 10 a.m.–11 a.m. (CST). During Drop Everything and Read Hour, Capstone employees will stop working and instead read something of their choosing for one hour. Schools are invited to join in the promotion by posting photos of students reading on social media using the hashtags #ReadingIsForEveryone and #CapstoneForAllKids.

Capstone will select random winners throughout the day to win literary swag.