This holiday season brings a new installment in author Drew Daywalt and illustrator Oliver Jeffers’s bestselling picture book series, The Crayons’ Christmas (Penguin Workshop, Oct.). To commemorate the occasion, Esteban the Magnificent, one of the stars of the book, took a tour of independent bookstores, visiting story times, school events, and a Nordic-inspired JuleFest. Booksellers gave away Crayons Christmas ornaments and shared activities from holiday card making to cookie baking. We’ve gathered a selection of highlights from festivities.

Esteban the Magnificent visits the Country Bookshop in Southern Pines, N.C., for a storytime event. Photo: Angie Tally.

Students from Robbins Elementary School in Robbins, N.C., greeted the green crayon at the Country Bookshop. Photo: Angie Tally.

Michael Barnard, owner of Rakestraw Books in Danville, Calif., welcomed Esteban to the store.

BookBar in Denver had a special storytime guest.

Esteban meets the 2019 Miss Poulsbo, Valentine Campbell, in Poulsbo, Wash., during an event hosted by Liberty Bay Books. Photo: Suzanne Droppert.

Esteban joins a group of Vikings at the annual JuleFest: A Nordic Christmas Celebration, courtesy of Liberty Bay Books, in Poulsbo. Photo: Suzanne Droppert.