Hidden Pigeon Company, launched earlier this year to expand the reach of children’s book author Mo Willems’ portfolio of intellectual property across all entertainment platforms, has announced four executive hires. Joining the HPC team, all of whom report to CEO Kathy Franklin, are Erin Morris, Carol Roeder, Jennifer Levine, and Howard Chon.

Morris has been named head of global consumer products and will oversee all licensing initiatives and partnerships, global publishing and consumer products, retail business development, and franchise marketing. Previously, she was v-p of franchise and consumer products at The SpringHill Company, where she led franchise development and e-commerce. Morris also worked at Twentieth Century Fox, DreamWorks Animation, and Disney Consumer Products.

Roeder has been named executive director of publishing, where she will lead the global publishing business for the company, including its new imprint, Specific House. Prior to joining HPC, she held executive roles at Simon & Schuster, Lucasfilm, Twentieth Century Fox, and Disney.

Levine, a former Netflix and Disney executive, has been appointed head of PR and communications, where she will lead global campaigns, strategies, and messaging in support of the HPC brand and its businesses. She joins the company from Amazon’s corporate communications team, and spent much of her career as v-p of global communications at The Walt Disney Company’s publishing division, where she was part of the team that initially launched Willems’ publishing career with Don’t Let the Pigeon Drive the Bus!.

Chon, who spent nearly 18 years in senior finance and strategy roles at Warner Bros. Entertainment, has joined HPC as head of finance and business operations.