Elsevier this week announced that it will use education software provider Kno Inc’s platform for its Pageburst imprint, a line of digital books in the nursing and health profession. The move is a high profile endorsement for Kno, the nascent venture capital-backed tech company founded by Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, in May 2009. The platform offers a rich, and interactive textbook experience on the iPad.

“Our innovative e-book platform and Elsevier’s respected, comprehensive educational content will enable an enhanced learning experience for students and a better teaching experience for instructors,” said David Straus, v-p, products for Kno.

“As digital textbook sales continue to grow,” added Tom Wilhelm, v-p, e-Solutions, Elsevier Nursing and Health Professions, “the education methods for nursing and health science students should involve more advanced technology.”