Founded in Seoul, Korea in 2011, Moglue is a software developer offering a set of authoring tools that lets professionals or amateurs create interactive, multimedia-enriched apps with sound, animation and video and is geared towards books and stories. The company is looking to expand into the U.S. market and in August released Moglue 2.0, an updated app-builder tool with new features and available for a free 30 day trial.

Moglue has about 50,000 users in 140 countries around the world, according to Shinji Kim, Moglue director of business development, and the software has been used to create about 2,000 apps for sale. Kim said the Moglue app-builder allows anyone to easily create multimedia apps for the Apple and Android platforms and distribute the apps via the App Store, Google Play and Amazon app store. The company has about 15 employees in Korea

The Moglue app builder can be licensed for $99 a year (right now there’s a 30 day free trial) and Moglue charges $149 per title published, although there are bulk and educational discounts. While Kim noted that the software can be used to create interactive apps around any kind of content—Tour Guide Books, a Wisconsin travel company uses the software to make guidebooks with sound and animation—she said the software has been used predominately to create titles aimed at the K-12 market. In Korea, the Kyowon Group, an educational publisher, is digitizing more than 100 educational texts for pre-school and K-12 students.

Moglue’s upgraded software tool now allows users to preview their app before making it live. The software has added new effects as well including the ability to blow on the tablet microphone to trigger actions and create “spring action” animation that can fling an image across like a coiled spring and drag it back." Kim said the software is so easy to use, even children have created apps with the Moglue app-builder and offered them for sale via iTunes.

TaeWoo Kim, cofounder and CEO of Moglue, said the software was upgraded after taking into account feedback from users.