For the second straight day, Google Play has put an e-book on sale for $0.25 and hours later Amazon has matched that price. Fight Club by Chuck Palahniuk was reduced to the low price and Amazon responded by meeting that price. Two days ago, Extremely Loud and Incredibly Close had a similar situation (that book is currently #1 on the Kindle bestseller list). Fight Club is #7 on the Kindle bestseller list following the price cut.