Digital publishing platform Vook has acquired Coliloquy, a company that produces choose-your-own-adventure enhanced e-books and apps.

Vook will continue to use the Coliloquy brand. Vook’s newest acquisition follows its purchase earlier this year of Byliner, a publisher of digital longform nonfiction and fiction.

Like Byliner authors, Coliloquy authors will now receive 85% of net royalties on sales of their e-books. Vook CEO Josh Brody said the acquisition is the latest step in Vook’s efforts to build a new kind of e-publishing company built on increased royalties for authors and data-driven marketing and pricing.

Coliloquy cofounder and president Waynn Lue said: “From our internal experiments with reader analytics to our exposure to Amazon’s sales algorithms, we’ve seen firsthand that data is the future of e-publishing. Vook gets that, and we’re excited to have them supporting our authors.”

Founded in Palo Alto, Calif., in 2011 by Lisa Rutherford and Lue, Coliloquy creates enhanced e-books and apps that allow readers to make choices while reading that affect the outcome of the book. The company has published more than 30 titles including expanding into middle grade storytelling.