Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating images based on a book's genre and themes. The tools are intended to help publishers optimize advertisements for Google, Facebook, and Instagram, and enable users to create campaigns across multiple channels.
"We've had everyone from book marketers at the largest publishing houses to self-published authors use Ingram iD to reach Ingram's audiences," Kim Schutte, director of consumer marketing at Ingram Content Group, said in a statement. "Now, with iD's new AI ad generation tool, it's even easier and faster for them to create and run their campaigns."
Ingram iD, the company's first major business-to-consumer platform, first launched in the U.S. in October 2022 and expanded into the U.K. the following year. The company says it now provides access to over four million active book buyers across more than 75 genres, and includes automated image creation, detailed analytics reporting, and strategic design features for multi-channel performance.
The AI enhancement follows the news that Rajen Bhatt joined the company on May 13 as director of AI. Bhatt previously led teams developing machine learning products at Bosch, HP Inc., Qeexo, and Samsung.
The new AI tools place Ingram iD alongside other automated advertising platforms serving publishers. Competitors include Shimmr, which offers end-to-end automation using what it calls "BookDNA Technology" to analyze full book texts and create targeted campaigns, and Veristage’s Insight platform, which generates advertising copy for marketing, email, and social media campaigns. All of the aforementioned platforms, including Ingram iD, state they do not use book content to train their AI systems.
