Books-A-Million executives had promised to enter the e-book market this summer and the retailer has quietly launched an e-bookstore and digital audio site at booksamillion.com. To help promote the site, the company is holding a contest this month in which anyone who buys an e-book will be automatically entered into a contest to win a Sony Reader. BAM will give away one e-reader a day during the month. "This promotion is a great way to introduce people to the exciting new world of eBooks," said Craig W. Hansen, president of Booksamillion.com.
According to BAM, the e-bookstore has “hundreds of thousands of downloadable titles" that 'are compatible with a wide variety of reading platforms including PCs, Macs and various eReaders.” The site includes an e-book bestsellers list and a wide variety of prices: The Girl Who Kicked the Hornet’s Nest, $12.37; The Shadow of Your Smile, $12.99; An Echo in the Bone, $8.12; and Under the Dome, $16.99. An ad on the site says e-book titles are available for as low as $3.60, with a heavy dose of romance titles included