Business book author Seth Godin's new publishing imprint, The Domino Project, will release an initial list of six titles using Amazon’s new Powered By Amazon publishing program. The program gives authors access to Amazon’s global distribution, multiple format production capabilities (print, audio, and digital), and marketing reach.

Godin will be the lead writer and creative director for a series of books he is calling “Idea Manifestos,” will be published early next year. The Domino Project will also publish books by other writers. Amazon will sell the books in print, audio, and Kindle editions, and make them available at other bookstores.

In a release, Godin said, “A book that isn’t read doesn’t do anyone any good, and too often, the structure of the book publishing industry gets in the way of books reaching people who can benefit from them. Amazon knows what to do to help these books get read.”

Russ Grandinetti, v-p of Kindle Content, said Powered by Amazon gives authors “full creative and editorial control while offering turnkey support for their publishing vision–from distribution to tailored marketing.”

Updates on the project are posted at, as are announcements of free Kindle books and updates about other exclusive content once the books are published.