It's never easy to promote a debut book. But Little, Brown has an even greater challenge with a forthcoming novel based on the life of Emily Dickinson--the author died ten years ago.
When publishing executives think of licensing, they usually focus on children's book characters. Yet several nonfiction book brands and authors for adult readers have extended their franchises into merchandise, boosting recognition for the books and offering cross-promotional opportunities. Most have a strong sales record in publishing and are identified with a particular topic (often coo...
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