West Hollywood’s Book Soup is reinforcing its “bookseller to the great and infamous” motto by announcing it will now carry Vivid-Alt porn DVDs for sale at the Sunset Strip landmark, the first such offering in its 33 -year history.

“We carry books in the store that have much more graphic sexual content in them than the Vivid-Alt movies,” said Tyson Cornell, events director for Book Soup. “The content isn’t a problem for us, and I’d find it really strange if any of our customers were offended by the DVDs. They expect something a little controversial from us.” The store’s late founder Glenn Goldman wanted to carry Vivid-Alt at Book Soup when he was alive, but until now distribution and terms made stocking the adult films prohibitive.

According to a press release issued yesterday, Vivid-Alt is an award-winning imprint of Vivid Entertainment, the world’s leading adult film company. The imprint, founded by Eon KcKai, is most well known for using modern social themes in its edgy interpretation of sensuality.

Vivid-Alt films are suited to Book Soup’s customers because they’ve found a wide audience in the Gen-X market that frequents the store. Several of the directors and stars of the DVDs are writers and artists, many of whom, like Zak Smith of Tin House, are also published authors and have held successful events at Book Soup. “The male actors sort of look like skateboarders,” Cornell said. “This is a community that’s a large part of our clientele. The way I look at it, we’re curating the DVDs the same as we curate books.”

DVDs aren’t new to Book Soup, which began offering a selection of art-house films from Criterion in April of this year. With Vivid-Alt titles like “Triple Ecstasy,” “Honey Bunnies” and “Dana DeArmond Does the Internet” now available at the store, though, inventory control could take on an entirely new meaning at Book Soup.