On Demand Books, the company behind the Espresso Book Machine, and CBA, the Association for Christian Retail, have entered into a marketing agreement. Under the arrangement, CBA will market the EBM to its members and encourage Christian publishers to make their books available on it. An EBM will be on display at the International Christian Retail Show in Atlanta next month.

The deal with the CBA follows a similar agreement reached with the ABA for the trade market in May.

“We are delighted to partner with CBA and to showcase our technology at the International Christian Retail Show,” says On Demand CEO Dane Neller. “We believe our EBM technology will foster strengthened communities around bookstores and churches.”