Oni Press, publisher of such graphic novels as Scott Pilgrim and Gender Queer, has unveiled a new logo and icon, both designed by Eisner nominee Patrick Crotty. The rebrand will debut next month on the first issue of Rodney Barnes and Elia Bonetti’s supernatural thriller Crownsville.

Oni’s first logo was designed by Dave Gibbons (Watchmen) and was in use from the publisher’s founding in 1997 to 2012, when it was replaced by an icon designed by Keith A. Wood.

“Coming into the company, Hunter [Gorinson] and I wanted to put a fresh coat of paint on some of the different initiatives we’ve been doing," said Oni editor-in-chief Sierra Hahn. "Patrick has this very fun, exuberant style that we felt really reflected who we are now and where we’re going.”

The rebrand is not the only big change at the publisher since Hunter Gorinson was named president and publisher in 2022 following a turbulent series of layoffs, which dismantled much of the previous leadership group. The past three years at Oni have also seen the introduction of a new editor-in-chief in Hahn, as well as the relaunch of the historic EC Comics in partnership with the family of the late William M. Gaines, and a new strategy focusing energy on the direct market.

Since Gorinson and Hahn have been at Oni’s helm, the press has worked to build a stronger presence in the direct market through the publishing of single issues, with 113 issues slated to be published in 2025. “We came in and very fortunately had a robust book market driven list, but we knew that we also had this other readership we didn’t want to neglect,” Hahn told PW. Both Hahn and Gorinson have backgrounds in the direct market, as Hahn had previously served as executive editor at Boom! Studios where Gorinson was VP of business development.

Beyond a new focus on the direct market, Oni has adapted to the current changes in the comics market by organizing crowdfunding campaigns for multiple graphic novels as well as dipping a toe into the world of webcomics, publishing print volumes of the popular Webtoons SubZero (Junepurrr) and LySandra Vuong’s Covenant (LySandra Vuong).

According to Gorinson, publishing print volumes of popular webcomics has allowed Oni to find a new audience. “Webtoon or analogous platforms bring in this new demographic that’s not traditionally associated with being, at least with traditional print comics and graphic novels, our core demographics," he said. The challenge for Oni, Gorinson added, is how the publisher can get new customers into bookstores and comic shops to pick up the graphic novels.

As for what is coming next for Oni, Hahn hopes that readers will take to Angélique Roché, Alvin Epps, Bex Glendining and Millicent Monroe’s The First Freedom: The Story of Opal Lee and Juneteenth, which debuts this winter during Black History Month. Gorinson also teased some “big, high-profile additions in the space of creator-owned comics,” highlighting the recent success of Christopher Cantwell and Tyler Crook’s Out of Alcatraz.

“What Oni has done historically is make great art,” Gorinson said. “It’s an enormous privilege to be able to wake up every day and pick up the phone or send an email to creators whose work you feel deserves to have a space out in the marketplace, where it can connect with someone and possibly change their life or just give them a wonderful Saturday afternoon.”

By the end of this year, Oni will have published over 79 graphic novels alongside its growing list of serialized comics. For those interested in the press's 2026 publication slate, they can check out Oni's panel presentation at New York Comic-Con on Friday, October 10 at 3:30 pm.