Led by strong gains in print formats, sales of adult trade books rose 10.9% in October, over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program.
In the adult segment, sales of hardcovers rose 14%, trade paperback sales increased 14.6%, and mass market paperback sales rose 9.9% over October 2013. E-book sale fell 1.7%. In the children/ya category, sales of board books soared 86.5%, paperback sales increased 35.8%, and hardcover sales rose 4.9%. E-book sales increased 4.5%.
Even with the strong October, adult trade sales were down slightly through October compared to the same period in 2013, falling 0.8%. Sales of e-books were flat at $1.07 billion, while sales of hardcovers and mass market paperbacks were down 5.5% and 5.0%, respectively.
Trade paperback sales were up 1.7%. In children/ya, sales were up 21.6% through October with the e-book (47.8%) and board book (36.6%) categories having the largest gains.
Sales for all the 1,209 publisher who reported revenue to the AAP rose 11.9% in the month and 5.5% in the January-October period.