On the morning of July 23 through July 24, the front page of Amazon featured a letter from Jeff Bezos on the Amazon Career Choice Program--a tuition reimbursement program for full-time Amazon associates for other fields. According to the language on the Website, the funding is exclusively for areas "that are well-paying and in high demand according to sources like the U.S. Bureau of Labor Statistics." The program will pre-pay 95% of tuition and associated fees at accredited schools.

Said Bezos in his letter: "Like many of our innovations at Amazon, the Career Choice Program is an experiment. We're excited about it and hope it will pay big dividends for some of our employees. This is one innovation that we hope other companies in this economy will copy."