Avon has lauched AvonRomance.com, a romance community Website that aggregates online content, spotlighting an array of user-generated posts and commentary. The site features editorials, book reviews, pictures, videos, news, and special promotions from Avon authors, romance readers, and influential online reviewers, as well as Avon Romance editors and marketers. The site redesign and interactive and social capabilities are powered by Tidal. Titles on the Website are sold through all major retailers including Amazon, Books-A-Million, and Indiebound.

“We’ve witnessed the incredible power of community within the romance genre, and all its associated sub-genres,” notes Liate Stehlik, senior v-p and publisher of William Morrow and Avon Books. “Books become bestselling international blockbusters based primarily upon word of mouth; and online/digital sharing is an integral part of that phenomenon.” The new AvonRomance.com is intended to serve as a catalyst for conversation, giving voice to authors, readers, bloggers, reviewers, and the Avon Books team.