Firebrand Technologies has agreed with Book2Look for a North American deal, providing Book2Look's widget for reading and sharing book content alongside Firebrand's Content Services solution.

Book2Look is a viral marketing tool rendering widgets of selected book content for publishers and readers to promote and share throughout their networks. Built into the Book2Look widget is the ability to read content within the book, view pertinent book information, share via social media platforms, rate and comment on books, embed on websites and blogs, email to others, and actually buy the book using the built-in shop links.