HarperCollins has started a new program called e-Insider that will deliver digital galleys to its authors to use in their promotional efforts. The program will deliver what HC called a "limited number" of e-galleys, as well as finished e-books, through a proprietary platform and, using a QR code, authors can then download single copies of their books.

The new program will also be used in-house, as HC's marketing and publicity teams will use the same QR code at events, offering the free downloads to those in the media and others. Brian Murray, HC's CEO and president, said e-Insider "allows us to distribute secure e-books to authors, reviewers, bloggers or any other influential readers in the same way we have always distributed promotional print books at industry fairs and author events."

At this week's BookExpo America, HC will be using the program, distributing digital titles from a handful of its imprints--Avon, Avon Impulse, Harper Teen and Harper Teen Impulse--to those attending the show. Print galleys will also be available.