HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Beginning November 26, the publisher will provide excerpts from a selection of bestselling titles, and each e-sample will include buy buttons to a variety of retailers.
Excerpted titles include Flesh and Blood by Patricia Cornwell, Yes Please by Amy Poehler, Endgame: The Calling by James Frey and Nils Johnson-Shelton, and Pete the Cat and His Magic Sunglasses by James Dean.
Titles will change monthly, and the offer will continue throughout the next year. The Fly-Fi Hub is currently accessible on 35% of JetBlue's fleet.