HarperCollins is joining with its Brazilian partner, Ediouro Group, to launch HarperCollins Brasil, a subsidiary that will publish about 350 titles a year taken from across HarperCollins' global list of authors.

HarperCollins Brasil will offer titles from HarperCollins’ worldwide list, including children’s, Christian and romance titles, in addition to publishing a variety of local Brazilian authors.

Antonio Araujo has been named executive director, HarperCollins Brasil, responsible for operations and finance. Kaike Nane has been appointed publisher for the HarperCollins and Harlequin lists. Omar Alves de Souza will continue as publisher of the Thomas Nelson Brazil list. Both will report to Araujo.

HarperCollins Brazil was created by combining Thomas Nelson Brasil and Harlequin Brasil, along with the commercial trade list of the Ediouro Group, HarperCollins’ Brasilian publishing partner since 2006. Ediouro will continue to publish a literary and Catholic trade list outside the joint venture as well as continue with their other non-trade publishing businesses.

HC’s new Brazilian subsidiary is the latest effort by HarperCollins to create localized non-English language publishing units across the international publishing marketplace. The launch of HarperCollins’ Brasil follows similar ventures in Germany, Poland, Nordic, Holland, Japan and Spain.

HaperCollins CEO Brian Murray said the launch of HarperCollins Brasil “gives us greater scale in a critical and growing market, and is another step in our plans to publish our diverse list of authors globally, while also publishing local authors.”