Gwyneth Paltrow's website-turned-lifestyle-brand, Goop, now has its own book imprint. Goop Press will be housed within Hachette's Grand Central Publishing division and will publish at least one Goop-branded title per year.
The imprint will publish at least three books a year tied to content from Goop and, as GCP explained, the website's "expert contributors." Editorial and acquisition decisions will be handled by Paltrow, Goop CEO Lisa Gersh, Goop editorial director Elise Loehnen and GCP Life & Style v-p and editorial director, Karen Murgolo. GCP said no outside editors are being hired.
The first Goop title, a cookbook by Platrow called It's All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook, will be published in April. A Goop-branded book on beauty will follow in fall 2016. Beyond that, GCP said additional titles will be announced in the near future.
Paltrow said that the imprint will allow her and her team at Goop to reach a wider audience. “With so much incredible content now being produced at goop.com on a daily basis, we’re excited to memorialize it for audiences across the world.” And Murgolo, who has worked on previous titles with Paltrow, said the line "seems a natural outgrowth of her and the goop team's trend-setting expertise in all things lifestyle—from wellness to food, from style to relationships.”
Goop.com launched in fall 2008. GCP described the site, which started as a hub for Paltrow to share tips and ideas on various lifestyle topics, as "one of the rare places on the web where food, shopping, and mindfulness collide." Conceived as a weekly e-mail newsletter, it grew into a content-driven website. Now, featuring partnerships with various fashion designers from Stella McCartney to Diane Von Furstenburg, it has become, as GCP put it, "a fully shoppable lifestyle brand."