Shinchosha Publishing Company was founded in 1896 and publishes general literature, fiction, nonfiction, fine arts, philosophy and dictionaries as well as manga. Shinchosha has published many books by Nobel Prize winners and candidates including Kobo Abe, Yasunari Kawabata, Kenzaburo Oe, and Haruki Murakami.

Shinchosha sponsors four prizes including the Fantasy Novel award. The prizes are collectively known as the Four Shincho Prizes after Shincho Yonsho. President Takanobu Sato runs the family owned company in its fourth generation.

Analysis & Key Developments


Revenues at Shinchosha Publishing have been largely flat over the past several years, between 21 and 22 billion JPY.


Roughly 80 Shinchosha titles are translated into foreign languages every year, and the number increases annually. The publisher began to export translations 15 years ago and is gradually expanding its activities into Europe, though it is mainly active in Asia.

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