Susan Ruszala, who served most recently as president of NetGalley, has joined OptiQly, a new marketing technology service.

Ruszala joins the nascent company as v-p of sales, said CEO and founding partner Evan Schnittman, in an announcement this week. After more than five years at the helm, Ruszala left NetGalley in September, 2016.

In her new role, Schnittman said Ruszala will “work with both the services and software arms of the OptiQly business to help organizations find, develop and maximize the audience for their books and other products.”

Launched in fall of 2016, OptiQly’s now includes Schnittman, former chief marketing and sales officer at Hachette and the former principals of the Logical Marketing consultancy, which was absorbed into OptiQly: Mike Shatzkin, Pete McCarthy, and Jess Johns.

In addition to Ruszala, OptiQly also announced that it has hired Didier Jean Charles as Director of Engineering. Charles was most recently the director of application and online technology at Lincoln Center.