Sales of Milo Yiannopoulos’s book, Dangerous, fell 42% last week, compared to its first week on sale, according to just-released numbers from NPD BookScan. The book, self-published by Yiannopoulos after his contract with Simon & Schuster was canceled, was released July 4 and sold just over 18,000 copies in its first week.
Yiannopoulos and some of his team had said that the book sold 100,000 copies in its first week, but later acknowledged that they meant they had received orders for 100,000 copies. The numbers released by BookScan indicate there was not much pent up demand for Dangerous as sales were 10,677 last week. The outlets that report to BookScan account for about 80% of print book sales.
While no e-book sales figures are available, Dangerous was not listed in Apple's iBooks top 20 e-books for last week. In its debut week, the book was #20 on the list.
Dangerous’ sales performance placed it eighth on BookScan's adult nonfiction list for the week, one spot ahead of Al Franken’s Al Franken: Giant of the Senate which sold 10,581 copies last week.
Dangerous’' two week sales total of just over 29,000 copies is a respectable showing for a self-published book, but doesn’t seem to be the sales target Yiannopoulos had envisioned.