HarperCollins Focus announced plans to launch Harper Muse, a new imprint aimed at general market adult fiction. The imprint will be directed by v-p and publisher Amana Bostic and will be based in HarperCollins Focus’s Nashville offices.

The new imprint will target millenial and Generation X readers and specialize in women’s fiction, historical fiction, and southern fiction.

“Stories have a profound ability to connect people—especially in the fragmented world we find ourselves in today, and I could not be more thrilled to be launching HarperCollins Focus’ first fiction imprint, Harper Muse,” said Bostic.

Harper Muse will release three titles in 2021 and seven in 2022. The imprint’s first title, to be released in the fall, will be Once Upon a Wardrobe by Patti Callahan, an historical novel set in 1950. Other novelists slated to be published by Harper Muse include Ariel Lawhon, Kristina McMorris, and Susan Meissner.