In October 1932, we devoted four pages to a question that still plagues publishers today: why don’t more Americans read books? Guy Holt, in an address to the New York Library Association, looked at the mistakes publishers and others were making in trying to promote reading and urged them to focus on the enjoyment that books provide.

For the complete article in the Publishers Weekly archive, go to

From the Archive: October 15, 1932 by Publishers Weekly on Scribd