Abrams has announced a restructuring of its marketing and publicity groups that will unify the departments as one team across its adult and children's book imprints. According to senior v-p of marketing and publicity Melanie Chang, the move will streamline its marketing and publicity resources and expand opportunities for the company to drive sales across genres.
“I’ve had the pleasure of seeing our marketing and publicity efforts build and strengthen as our publishing has grown and evolved,” commented Chang in a July 24 announcement. “As the industry continues to shift and change, so must Abrams also transform to succeed in the current marketplace. The combined intelligence and experience across our adult and children’s teams enhances our ability to reach consumers across the varied genres and platforms that drive discoverability and sales.”
With the restructure, Abrams also announced employee organizational changes. Kim Lauber, v-p of marketing, will lead the company's adult and children’s marketing teams. Newly reporting to Lauber is Christian Westermann, senior marketing manager; Danielle Kolodkin, brand and partnership manager; Kristen Milford, senior marketing manager; and Zoe Michaels, senior designer.
As part of the marketing restructure, Hallie Patterson will now oversee school and library marketing in addition to leading the children’s publicity team, and has been promoted to senior director, children’s publicity and school and library marketing, with Kristen Luby, associate director, school and library marketing, now reporting to Patterson. As part of this change, Patterson will now report to Taryn Roeder, executive director, Abrams publicity. Additionally, Lauren Moye has been promoted to marketing coordinator, children’s books, reporting to Borana Greku.
The changes are the latest moves made at Abrams since Michael Jacobs stepped down as president and CEO of Abrams and was succeeded in those roles by Mary McAveney, who previously served as CEO and chief marketing officer at Open Road Integrated Media. In June, an undisclosed number of jobs were cut in a reorganization.