Penguin has started a Penguin TV and Radio Satellite Media Tours department. Led by director Kristin Ilardi and associate director Stephany Perez, the department will produce TV and radio satellite tours for Penguin authors.
Dick Heffernan, president of adult hardcover and children’s sales, said Penguin wanted to bring these services in-house. “Producing satellite media tours in-house will complement the efforts of Penguin’s publicity and marketing teams as part of a comprehensive media and tour strategy set up to maximize the exposure of our authors,” he said.
The department will use Penguin’s “Media Suite” facility, which is in the publisher’s New York offices and has five soundproof rooms with capabilities for radio broadcast, videotaping, audio and video editing, audiobook recording, and podcasting.
Ilardi has been with Penguin since 2004; she was most recently assistant manager of corporate communications. Perez has been with the company since 2005, most recently as corporate communications associate.