World Book Night U.S. has announced two major new committees for the 2013 campaign.

A new World Book Night U.S. Steering Committee has been meeting weekly this summer to set strategy and priorities for year two. The members of this committee, in alphabetical order, are: Molly Barton, global digital director, Penguin Group (and WBN Board member); Joan DeMayo, senior v-p, director of sales, Random House Children’s Books; Mary Ghikas, senior associate executive director, American Library Association; Jonathan Karp, executive v-p and publisher, Simon & Schuster; Cathy Langer, lead buyer, Tattered Cover Bookstores; and Jan Lindstrom Valerio, national business development manager, marketing and events, Barnes & Noble.

A sub-committee, Media Strategy, has also begun setting key publicity goals for year two in America. The chairperson is Suzanne Herz, senior v-p, publishing, Doubleday, and the committee members are: Sophie Cottrell, v-p, communications director, Hachette Book Group; Sandi Mendelson, CEO, Hilsinger-Mendelson East; Jeff Seroy, senior v-p, marketing and publicity, Farrar, Straus & Giroux; and Amy Cox Williams, director, PR & product marketing, Ingram Content Group.