With more bookstores selling a range of items, including toys, BookExpo America and the American Booksellers Association have teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross promote their two events to their respective attendee bases. The next Toy Fair will take place in New York City at the Jacob Javits Convention Center February 16 – 19, 2014 and the next BookExpo America will take place at the Jacob Javits Center May 28 – 31, 2014. In addition to bookstores carrying toys, toy stores are now carrying a selection of children’s books.

The cross-promotional effort will include advertising and direct mail outreach encouraging participation at each show, as well as admission privileges to each marketplace.