Publishing veteran Eoin Purcell, who spent over a decade at Amazon Publishing running its London-based European publishing operation, has launched Full Set, a Dublin-based independent nonfiction publishing house that aims to blend traditional book publishing with the direct audience engagement practices of journalism. Purcell cofounded the venture with Blathnaid Healy, an Emmy Award–winning news editor who worked at BBC and CNN.
Full Set will publish current affairs and business books in both full-length and essay-length formats. The house is now prepping its first list, which is expected to publish in late 2026 with between two and six titles.
The duo said they plan to make full use of technology in marketing and promotion since, as Healy noted, "The realities of this current information ecosystem that we are living in is that it is so fragmented, and things are changing so quickly compared to five, 10 years ago."
Accordingly, the founders are also launching a weekly newsletter called Reading In that will look at where book publishing and journalism intersect.
Both founders said they are optimistic about publishing's business model compared to other forms of media. "We think that the broader trends are positive for audiences and books," Healy said. "When you look at what's valuable in that broader world of how information makes it to people, audiences still see that books are valuable and worth paying for. And they are still really effective products. And we're also very interested in, aside from the robustness of physical book sales, we see audio as a growing and interesting space as well."
Purcell said he felt publishing simply works better economically than many alternatives. "One of the critical things is that you have a business model that functions and is able to reward the creator," he said. "As we've looked at this information ecosystem, it's really clear that the publishing ecosystem is a healthier one than some other ones around there. And that is a tool for helping us connect audiences with the works the creators make and reward the creator and continue to do that again. Books are a great technology, and they continue to work."
