PRH Offers End-of-Year Promos to Indie Stores

Penguin Random House is rolling out two promotions for independent bookstores aimed to help support sales through the final months of the year.

The first program encourages indie bookstores to promote select titles from PRH's “Books Give More" marketing campaign, which will be presented on social media and elsewhere. In return, booksellers will receive a marketing credit based on their 2019 sales.

The second program is PRH's evolution of traditional event coop for 2020. Dubbed VESPER, the Virtual Events Support Program, it will cover all divisions of PRH. 

“Author events at independent bookstores are a crucial component of some of our most successful book launches,” said Jaci Updike, president of sales at Penguin Random House U.S. “We have seen firsthand how labor-intensive it is to mount a successful virtual event. We hope VESPER helps stores engage with their communities in new ways, as we all learn together how to connect our authors more closely with readers in the virtual space.”

Stores can learn more about the program from their PRH sales rep.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Lost Password

Parts of this site are only available to paying PW subscribers. Subscribers: to set up your digital access click here.

To subscribe, click here.

PW “All Access” site license members have access to PW’s subscriber-only website content. Simply close and relaunch your preferred browser to log-in. To find out more about PW’s site license subscription options please email: pw@pubservice.com.

If you have questions or need assistance setting up your account please email pw@pubservice.com or call 1-800-278-2991 (U.S.) or 1-818-487-2069 (all other countries), Monday-Friday between 5am and 5pm Pacific time for assistance.

Not Registered? Click here.