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Hot Deals: 'Mozart Effect' Turns to Kids
Judy Quinn -- 6/8/98
Foreign publishers in attendance at BEA were all a-flutter about upcoming rights bids to The Mozart Effect for Children, Don G. Campbell's proposed follow-up to his 80,000-copy bestseller The Mozart Effect: Tapping the Power of Music to Heal the Body, Strengthen the Mind and Unlock the Creative Spirit, published last October. A testimony to the book's success is that agent Eileen Cope retained world rights this time around when Avon editor Rachel Klayman picked up the house's option for this book, with an advance rumored to be comparable to the world rights bid it made for the last book, just before the show. Cope has made no new foreign rights sales (the previous book sold to 13 countries), but this time she's also selling rights to Campbell's separately packaged CD compliations, already being cross-promoted with his first book.

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