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Callaway Makes Jump To Publisher
Jim Milliot -- 8/14/00

After operating as a book packager for 20 years, Callaway will launch its first list as a publishing company this fall and has signed a distribution agreement with Simon & Schuster to act as its exclusive distributor to the trade. Company founder Nicholas Callaway told PW he decided to make the move to become a full-line publisher because he sees "enormous opportunity in the marketplace. With the new channels of distribution, we can publish for global markets while also reaching trade and specialty retailers" in the U.S. "Besides," Callaway added, "after a 20-year apprentice we felt the time was right."

Callaway will have 20 titles on its first list this fall, including six children's books. Areas it will focus on include photography, fashion, art, gardening and spirituality. The debut list will also include the Callaway Golfer imprint, which will publish three titles this year under the direction of Ed Brash and in cooperation with Callaway Golf Co. Among the titles set for the fall are An Artist's Garden by Raymond Booth, The Clinton Years by Robert McNeely, Atget by John Szarkowski and China by Lois Conner. The children's list will be led by When I Have a Little Girl/When I Have a Little Boy, written by Charlotte Zolotow and illustrated by Hilary Knight.

Nicholas Callaway said the company will continue to package books for other publishers and do some custom publishing. He plans to publish about 30 titles in 2001 and 50 to 60 titles annually within five years. As for electronic publishing, Callaway said e-book collaborations, especially in the children's area, are planned, but not for this season. The company's Web site (www.callaway.com) is now up and Callaway expects to begin selling from it before year's end.

Since it was founded in 1980, Callaway has concentrated on producing high-quality illustrated books that have run the gamut from Georgia O'Keeffe's One Hundred Flowers (Knopf) to Madonna's Sex (Warner). "We hope to duplicate the success of such packagers-turned-publishers as Workman and Dorling Kindersley," Callaway said.
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