The World Almanac and Book of Facts 2004 is a perennial that always enjoys a two- to three-month tenure on the trade paperback charts. This year's edition has a one million—copy first printing and publisher World Almanac Education has pushed all the buttons to promote the book—a 30-city national satellite TV tour and TV/radio tours from the November 17 publication date through the end of February.

With reporting by Dick Donahue