There's been a spectacular rise in unit sales for hardcover fiction bestsellers during the 2003 holiday season. A five-year comparison for the top five novels at Barnes & Noble, Borders and Waldenbooks during the holiday rush (beginning Thanksgiving weekend and ending with Christmas) shows that for 2003, sales were about twice as much as in the same period in 2002 and triple the unit sales of 1999. Two books broke all-time sales records for this time of year: The Da Vinci Code by Dan Brown and Mitch Albom's The Five People You Meet in Heaven. The previous record for an end-of-year weekly sale was set by John Grisham's Skipping Christmas in 2001; in the final holiday week of that year, the book's combined sales at the three chains totaled more than 137,600. Five People exceeded that number in the fourth and in the final weeks of holiday sales, with combined units of more than 162,770 and 150,200, respectively. But The Da Vinci Code set sales standards that will be hard to exceed—Brown's numbers for the last two weeks were more than 203,360 (week 4) and more than 223,500 (week 5). Combined 2003 nonfiction sales were better than unit sales in 2001 and 2002, but less than in 2000 and less than half of the aggregate sales that leading nonfiction tomes enjoyed in 1999. Who's Looking Out for You? scored the highest weekly nonfiction unit sales at the three chains in 2003 for a top-selling nonfiction title, with about 55,000 copies (it's #1 on PW's list this week). Back in 1999, Tuesdays with Morrie sold more copies just at Barnes & Noble in each of the last four weeks of the year.